Karen Alcantar
Sociology Major
Why User Experience Matters
This summer I worked as a digital marketing intern for a tech-startup called TUTEN, in Santiago, Chile. This data driven position not only refined my analytical skills, but it allowed me to see the meaningful impact data has on a company, no matter the size of the company. I focused on analyzing company data through Google Analytics in order to better improve user experience (UX). I designed a project and demonstrated my findings to my CEO, where such findings would lead to the optimization of our website. Throughout my summer experience, I faced many obstacles that were challenging but essential for the development of my future professional life.