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At LEAP, nearly 300 Mount Holyoke students present about their internships and research experiences. You will hear from future policy makers, activists, entrepeneurs, data scientists, teachers, researchers, and market analysts. Most will tell stories of unmitigated success and transformative learning. Others will share details of unexpected challenges they faced, and how they were required to shift and adapt in response. Students worked in 42 countries in every imaginable field. They will discuss important issues of social justice, relate how they met challenges of communication and expression in new contexts, and talk about how to find and succeed in summer internships.

LEAP is designed to give students who aspire to undertake internships and summer research the opportunity to learn from their peers. It is also for the whole Mount Holyoke community where family, friends, faculty, staff and our alumnae come together to celebrate the work and contributions of the presenters.

We are hugely impressed by students in College 211 and inspired by their individual success and collective learning. Their work in bringing the LEAP Symposium to fruition was exceptional. We thank the faculty, staff, alumnae, donors, and internship and research providers whose contributions have make this event possible.

LEAP presenters: Congratulations.
avatar for Sharon Juerong Jiang

Sharon Juerong Jiang

Economics Major and Nexus in Journalism and Media
Adapting Messages and Targeting Consumers: nHow Does Public Relations Consultant Work in this Digital Era?
We are born this digital era -- our lives are fulfilled with internet and social media like Facebook, Instagram, Snapchat, Twitter, etc. While traditional media is going down, approaches for PR consultants and marketers to reach target audiences have changed a lot.
In the past summer, I worked for Victoria's Secret as a public relations consultant in Shanghai, China. I maintained connections with editors from fashion magazines like Vogue, Harper's Bazaar and ELLE and also closely worked with Chinese Key Opinion Leaders (KOL) and online celebrities, applying social media to my work a lot. My group led a few campaigns including the Pink brand re-launch, media previews, sports events, etc., crafting our messages in different approaches and through different media to reach our consumers. Wondering about how we did these? Come to my panel and you'll know!